An origin story is nice, even for Band-Aid Brand Adhesives, I suppose. But I finally had to turn the box around, I got tired of reading about Earle Dickson and his clumsy wife every time I opened the vanity in our bathroom.
Band-Aids are no longer the only type (or cheapest kind) of, um, well, band-aid you can buy. Perhaps they should add another paragraph on the patents and research since then - how they continue to innovate.
That would be the kind of affirmation that tells the customers they made the right choice and why they should continue to reach for Band-Aid Brand Adhesives in the future and not one of the cheap brands. (Can you tell I'm reading "Start with Why"?)