Saturday, September 21, 2013

Worth Repeating: Rory Sutherland (@rorysutherland)

Video:


Sweat the small stuff -- It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. More on TED.com...
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