Got this recent email from RunKeeper. Awesome!
Relevancy: Oh yeah. Came mid-day, so it must have been right after I completed a walk.
Branding: Yep, RunKeeper's pretty consistent in their email design.
Technical: No issues.
Messaging: Great. Simple message. So simple, in fact, that it's odd that they've chosen such a small font. It's fine on a desktop, but an email from an entity that's mostly about its apps and this email couldn't be read on a mobile device. This seems like a surprising oversight.
Follow-through: A link offers a chance to post to Facebook, but it's a generic link to my RunKeeper profile, no mention of my 1,000 mile success. There's also a link to tweet out your success, which I did. In includes the hashtag #RK1000 (not #RK1K?) which is quite successful - several new people hitting the mark each day and not all in English even. But even more, RunKeeper's missing a great opportunity. They should be using IFTTT to immediately congratulate someone who posts that hashtag. Even if it's automated, it just further spurs on and validates the person who's put in all that effort.
Summary: Was very cool. I hadn't been watching closely and so that was a really nice touch. It did make me a little sad that I haven't run (except for Miami) for quite some time, just a lot of walking. Not sure why I haven't run. No one's fault but my own.
Here's the email:
introspection technology entertainment-books and magazines sift work diet/exercise video funny cars worth repeating Christianity/church ideas and creativity bad company transit and development advertising / branding / marketing email music unclutter random entertainment-television food Google by-week 750 Starbucks 120 #blogaday family cool coffee parenting L.A. architecture entertainment-movies environment Apple Seattle Christmas leadership autism atad entertainment photos weather art and design politics by-year geography rain social identity travel Amazon home improvement Disney by-month money snow charity dream Lego how to vacation awful conference crime simplify children AT&T LOST news sports education fashion clueless improvement links no-bars-blog 2013 NASA NBC GTD fail good company nostalgia trust30 war 2014 empowerment holiday journalism legal picky power powerless quoted Cuba Lori cord-cutting focus great day inspirational radio Federal Way McDonalds Rachel Tacoma medical videoblog Boeing Wal*mart buffy conspiracy culture laundry sellout web 2015 Microsoft PLU art customer service fool review robots and drones