Monday, September 02, 2013

You're Invited... To Give Us Money! (A Work-Related Post)

So this is a weird one... Twitter has decided that I'm a small business. Me, imagine that!

And so what do they do? Try to get me to advertise. But I've been invited to advertise. Really? Do I need an invitation? Will they really not let me spend money with them unless I have their invitation?

Audit your automated marketing. Look at how you're doing your segmentation. What would it feel like to one of your customers if they got treated with the wrong marketing. Would it seem confusing? Insulting? Jarring? Off-message?

And why do they think I'm a small business? Because I use HootSuite?
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