Restaurant #1: offers free samples. Has a line snaking through stanchions. Menu is up high above the workers where you can't read it without getting in line. Lists items like "Dragon" and "California Roll".
Restaurant #2: No free samples. No line. Several different places where you can order. Menu up high above the workers, and down low in front of the registers. As you look at it, they also offer you a menu you can hold in your hand.
Restaurant #1 made me realize that some teriyaki and sushi sounded good.
Restaurant #2 crafted this delicious plate for me: