Monday, January 31, 2011

Selling It: Estée Lauder

Recently, a devotion talked an early time when Estée Lauder was founding her cosmetics company, waiting all day to meet a potential buyer. The speaker admitted that they weren't even sure if she was still alive. So I pulled up Wikipedia. Nope, she passed away in 2004.

The Wikipedia listed four quotes from her that I just thought were quite brilliant:

"If you have a goal, if you want to be successful, if you really want to do it and become another Estée Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing."

"Beauty is an attitude. There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women - only women who don't care or who don't believe they're attractive."

"When you stop talking, you've lost a customer. When you turn your back, you've lost her."

"If you don't sell, it's not the product that's wrong, it's you."

I suppose that last one could be considered a little harsh, but if you think about it, we're always selling. Even if it's simply the version of ourselves that we're presenting to everyone else, we're still asking them to buy it.
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