Wednesday, October 02, 2013


So... why doesn't IKEA sell LEGOs?

I mean, think about it.

They're both Scandinavian companies with four-letter names, they both sell products that come in pieces that you have to put together yourself and they both have word-free instructions that contain little things that sort of look like people and show you how, often at what appears to be a 30° angle.

In a way, LEGOs might be a gateway product to get you hooked on thinking DIY assembly is fun. Though I do have to say... that poor hörse that growth on the back that the people are sitting on... looks painful.



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