Sunday, July 25, 2010

So Long, 15th. Ave.

Saddened to learn via Crosscut that 15th. Ave Tea & Coffee is being re-renamed Starbucks. (If you look at the Street View for Google Maps, it's still showing Starbucks from before they renamed it as part of a test.) That was quick, articles from July 2009 talk about the pending change from Starbucks. Whiplash. Oddly enough, the domain for 15th. Ave. is streetlevelcoffee.com. Brand confusion, much?

The article from Crosscut, is, um... weird... treats Starbucks as a 14-year-old girl that the writer seems to fancy. Hey Ronald Holden, you're creepy!

Read more: The Starbucks siren and her many costume changes
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