Ha! I knew I wasn't alone. Modbird, like me, can't help but see the new Target brand (up & up) and automatically see it upside-down in her head - dn & dn. (Granted, the & is upside-down, but still...) I don't know if it's too much Tetris or what, but there it is, the wrong way.
I'd really like to know how much someone got paid for this. It's not that good. Sure, the arrow fits the sensibility of the Target style - simple and straightforwarded. Clean, but not sophisticated. Boring. Upside-down, it could be other things as well.
But I have to ask... why "up & up"? Was there some concern in the past that maybe their products weren't on the up and up? Or that other generics are shoddy? Or in the other sense, what's going up? Quality? Price? Both?
introspection technology entertainment-books and magazines sift work diet/exercise video funny cars worth repeating Christianity/church ideas and creativity bad company transit and development advertising / branding / marketing email music unclutter random food entertainment-television Google by-week 750 Starbucks 120 family #blogaday cool coffee parenting L.A. architecture entertainment-movies environment leadership Christmas Apple Seattle autism atad entertainment photos art and design weather politics by-year geography identity rain social Amazon home improvement travel Disney by-month money snow charity dream Lego how to vacation awful conference crime simplify children AT&T LOST news sports education fashion clueless improvement links no-bars-blog 2013 NASA NBC GTD fail good company holiday nostalgia trust30 war 2014 empowerment journalism legal picky power powerless quoted Cuba Lori cord-cutting focus great day inspirational radio Federal Way McDonalds Rachel Tacoma medical videoblog Boeing Microsoft Wal*mart art buffy conspiracy culture laundry sellout web 2015 PLU customer service fool review robots and drones