"If you're not paying for it, you are the product."
-- blue_beetle on MetaFilter
And then there are games like CityVille where lots of people can play for free because a small number of people have more money than time and are willing to pay to advance in the game quicker.
A few months ago I listened to the audio version of Free: The Future of a Radical Price. It was a really fascinating book. At the time, the book was available free in a number of formats. Oddly, now $10.80 on Amazon.com. Still, a really great book that makes a lot of good points about how large amounts of money can be made by free.
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