Tuesday, July 03, 2007
see also: advertising / branding / marketing
MSNBC.COM -- 7-Eleven turned 12 of its stores into "Kwik-E-Mart" from "The Simpsons" at its own expense. I think it's a very clever marketing stunt. Everyone is blogging and talking about it, even people who would only step into a 7-Eleven as a last resort. (It is very dumb that 7eleven.com isn't a working website. Fortunately my second guess 7-eleven.com was actually correct. I love that they even got into the act with the website. More...
at 11:02 PM