Thursday, September 28, 2006

Why Zune?

Why is Microsoft creating Zune? Can it hope to compete against iPod?

According to Cringely, no. But Microsoft can't afford not to get its foot in the door. By the time the third generation of Zune comes along (Microsoft's lucky number), it will be a whole different ballgame, he suggests.

By then, people will be wanting convergence out of their device. Not devices, device. A single device that does your phone and your e-mail and stuff not yet even considered, like social networking and location/gps based activities (and ads.)

Should be interesting. Scroll down past the other stuff in his article.
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