So the coffee creamer and sugar at work went upscale. The containers were redesigned with the dark neutrals that are all the rage these days, but at the cost of usability.
It used to be that these containers were primary colors: One was blue and the other was red. A bleary-eyed soul who hadn't yet had their first cup of coffee could quickly reach for the correct one without having to stop and you know, think. Thinking's not any fun before coffee.
The world will go on, but it just seems like one of those silly decisions made without putting enough thought into it.
The title of this post comes from a great book on web interface design that actually argues in order to make a foolproof, brain-dead simple interface that people just intuitively understand without thinking - that requires a lot of thought by those who are designing the interface. The book is many years old now, but it's still so true.
introspection technology entertainment-books and magazines sift work diet/exercise video funny cars worth repeating Christianity/church ideas and creativity bad company transit and development advertising / branding / marketing email music unclutter random food entertainment-television Google by-week 750 Starbucks 120 family #blogaday cool coffee parenting L.A. architecture entertainment-movies environment leadership Christmas Apple Seattle autism atad entertainment photos art and design weather politics by-year geography identity rain social home improvement travel Amazon Disney by-month money snow charity dream Lego how to vacation awful conference crime simplify children AT&T LOST news sports education fashion clueless improvement links no-bars-blog 2013 NASA NBC GTD fail good company holiday nostalgia trust30 war 2014 empowerment journalism legal picky power powerless quoted Cuba Lori cord-cutting focus great day inspirational radio Federal Way McDonalds Rachel Tacoma medical videoblog Boeing Microsoft Wal*mart art buffy conspiracy culture laundry sellout web 2015 PLU customer service fool review robots and drones