Life lessons from an ad man -- Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. More on TED.com...
Why I posted -- Rory Sutherland's talks are always fun (there will be more here over the next few months or you can just go to TED.com now).
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