Today I got a piece of mail in my post office box. Service offers for my Buick.
Only I don't own a Buick. My dad does.
And I got an email today from Buick. Because of the address I used, I can track it back to an email I sent to a local Chevrolet dealership asking questions about the new Malibu.
And this isn't the first time I've gotten mail at the post office box addressed to my dad.
My dad is acting as our banker and owns about 2/3 of our house.
Somehow, marketers are connecting our house to our post office box -- and now my email address -- and confusing me with my dad. (We have similar names.)
How? A stupid process called COA or ECOA, offered by companies like Fresh Address. When you don't update your information with some company that has it, they go to a company like Fresh Address. Fresh Address buys address change information from the companies where you do change your address and then sell it to these companies you chose not to give your new information to.
introspection technology entertainment-books and magazines sift work diet/exercise video funny cars worth repeating Christianity/church ideas and creativity bad company transit and development advertising / branding / marketing email music unclutter random food entertainment-television Google by-week 750 Starbucks 120 family #blogaday cool coffee parenting L.A. architecture entertainment-movies environment leadership Christmas Apple Seattle autism atad entertainment photos art and design weather politics by-year geography identity rain social Amazon home improvement travel Disney by-month money snow charity dream Lego how to vacation awful conference crime simplify children AT&T LOST news sports education fashion clueless improvement links no-bars-blog 2013 NASA NBC GTD fail good company holiday nostalgia trust30 war 2014 empowerment journalism legal picky power powerless quoted Cuba Lori cord-cutting focus great day inspirational radio Federal Way McDonalds Rachel Tacoma medical videoblog Boeing Microsoft Wal*mart art buffy conspiracy culture laundry sellout web 2015 PLU customer service fool review robots and drones