Ok, Lori just called me in to see a commercial she described as "sad" and "painful." Shows Marty McFly crossing under the wire as the lightning strikes and the Delorean disappearing, leaving only the fire trails on the ground. Doc Brown turns to the screen and says "Great scott! I forgot to tell Marty to get DirecTV!" The logo appears and he voices "TV from Space!"Ticked me off for several reasons... one, it was indeed both sad and painful. (Further research shows that Bob Gale and Robert Zemeckis gave their approval. That makes it even more sad.)
Second, this was the 1955 Doc Brown realizing he hadn't told the 1985 Marty McFly to get DirecTV. I'm pretty sure that DirecTV didn't exist in either of those time periods. DirecTV was still called USSB until the mid-to-late '90s, wasn't it?
And according to BTTF.com (honestly, I didn't know this existed, perhaps I'm not as much of a geek as I thought), you can expect Shatner and others to reprise their roles to encourage you to get DirecTV. Sigh. More info...
3 comments:
These commercials have been airing for months, though I haven't seen the Christopher Lloyd sellout. The Shatner one is dumb, the Austin Powers one is even more dumb. It's a pandering campaign that only serves to make me want cable/sat. TV even less.
Kevin - your comment has gone missing. Or is stuck in traffic or something.
Anyhow, the fact that yesterday is the first time that we've seen any of these is a testament to the power of the DVR (or any method of recording and skipping the commercials).
Or that DirecTV is too cheap to advertise when we normally watch TV. (Or that a satellite company might have difficulty getting advertising time on a cable network. Not sure how all that anti-competitive stuff works.)
I don't know about rival media having trouble advertising on each other. The recent HD radio has been blitzing LA FM stations with promos that more-or-less state, "doesn't LA radio suck? Sign up for HD radio and have higher quality and more choices."
Besides, I have my $9 per month cable and I constantly see Jessica Simpson hocking DirecTV (her commercial is set in the abysmal Dukes of Hazard movie).
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