Monday, January 06, 2014

Soylent Snack (A Work-Related Post)

I would have thought this placeholder copy, except for the registration mark at the end. But am I the only one who looks at "Real fruit from real people" and thinks "Eeeuww.... what kind of fruit comes from people?" (Yes, real fruit.)

Perhaps I've watched too many zombie movies or I'm just a little bit twisted, but good marketing is clear and leaves no room for misinterpretation. Any time you permit ambiguity, your intended audience may trip over meaning, be confused without context or form incorrect impressions.

This is a great case for a Devil's Advocate - someone who can look at your work critically, seeking to find potential problems before something goes to market.

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