Patent this, buttmunches!
Pinpoint Incorporated is a lame company that has some really bogus, duh-worthy and just plain stupid patents. They've applied for (and received) business method patents for all manner of customization techniques (such as most frequently requested pay-per-view becomes available more-often through computerized statistical analysis) and now they're going after people like Amazon, just because Amazon shows you products related to the products you've searched for or bought in the past, which they say is covered by one of their patents. (pinpointincorporated.com)