Incredibly Pointless Technology
An Asian company is marketing the ability to hear music instead of the "ring" sound that you now hear while waiting for the person at the other end to answer the phone. This is dumb for two reasons... (1) You might like the song and then it ends because they've picked up the phone and they get grumpy with you. (2) Phone companies will use it to play advertisements instead of music.
Hello, it's your favorite song calling | CNET News.com