Facebook has noticed my overall absence as it just sent me an email trying to get me to show my face. While I'm not going to click on it, I do want to spend a little time writing about how brilliant it is. The email marketer in me geeked out a little bit when I discovered what they're doing.
So check-it... subject mentions a friend by name and then shows a little bit of what looks like something they would have said. (I had seen the full subject earlier on my desktop and it said "[Friend] and others have updated their statuses.)
So, naturally, I'm curious... what would we have been proud that my friend did? So I opened the email. But the actual status is nowhere to be found. I'm using Inbox by Gmail which is notorious at rendering emails wrong, so I wasn't sure... was it a mistake that I couldn't find the status update, or was it a ploy to get me to click through.