Friday, January 06, 2017

Free Idea for @Amazon or @Walmart or @Target

Right up front: I offer this idea up to anyone who wants it with no strings attached. (Though credit or a gift card would be nice if you do this and it makes you a ton of money.)

How do you get shoppers to buy on-list (and from your store) when the Baby Registry, Wedding Registry or Wish List is full of higher-priced items?

From time to time, you might encounter a Wish List with items that are just too rich for you. You want to get them a gift you know they'll like, but everything on their list is outside of your price range.

And it's not like you think they're being unreasonable... after all, you have good tastes yourself. A gift card doesn't feel like you put a lot of effort into your gift giving, but looking at that China Gravy Boat that matches their place-settings, the elaborate Stroller that will protect their baby from hurricane-force winds or the Alexa-enabled Universal Remote with Hub for the techie who's just moved to a small house - buying any one of those alone just seems like an overgift.

If you knew who else was invited to the Wedding or Baby Shower, or if you wanted to connect with a bunch of family members before the Birthday, maybe you could do a group gift. But you might not know people - and it's a lot of work, coordinating, collecting and trying not to judge the miser who feels compelled to participate but only throws in a few bucks but writes three paragraphs in the card.

And this is where technology can help.  Presenting Go-In-On.  You specify the dollar amount that you want to put towards a gift and you enter in a note. Others can see what's been pledged and add their own gift. Now, suddenly anyone can help buy that special gift.

Once the first gift is pledged, the clock starts ticking. Other Wish List visitors then have 30 days to fulfill the rest of the cost.  Once the total is met, the item ships along with the well-wishes of everyone who chipped in for the gift.

At the end of 30 days, if the total isn't met, the recipient receives a gift card along with an explanation that everyone pitched in towards the item. The gift card, of course, can be used for anything in the store, but maybe there's a brief discount to encourage the purchaser to buy the original item.  
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