Thursday, February 07, 2013

Problem of Scale

New! Kellogg's Cinnamon Roll Frosted Mini-Wheats Little Bites.

Title is too long, the product's name contains a relative-size adjective that then has to be contradicted.  Not to be confused with "Big Bites" or "Little Bites."  There's so many varieties of Mini-Wheats, it's crazy...

Of course, when I see "Mini-Wheats Little Bites" I think 'Oh, so it's a smaller version of a smaller version of their original Shredded Wheat, right?  Turns out that this product also immediately brings to mind a competitor: Shredded Wheats is a Post product.

Reminds me of this gem from 2005:

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