Thursday, February 07, 2013
Problem of Scale
New! Kellogg's Cinnamon Roll Frosted Mini-Wheats Little Bites.
Title is too long, the product's name contains a relative-size adjective that then has to be contradicted. Not to be confused with "Big Bites" or "Little Bites." There's so many varieties of Mini-Wheats, it's crazy...
Of course, when I see "Mini-Wheats Little Bites" I think 'Oh, so it's a smaller version of a smaller version of their original Shredded Wheat, right? Turns out that this product also immediately brings to mind a competitor: Shredded Wheats is a Post product.
Reminds me of this gem from 2005: