Friday, February 22, 2013

#EEC13 Email Statistics (A Work-Related Post)

Here's a bunch of tweets from #EEC13 with email statistics I thought were worth saving.



Susan Tull ‏@Ohsusantull
@delaquist argues that not all clicks are equal and mobile clicks drive less $ #emailchat #eec13



Matthew Kelley ‏@matthew_kelley
More frequent email sending increases engagement and revenue per subscriber AND self-cleans your list in the process. @delaquist #eec13



tinktaylor ‏@tinktaylor
#eec13 Open & click rates drop but revenue per subscriber increases with frequency. Open Reach is a no brainer not a debate @DelaQuist



Dwight Sholes ‏@dsholes
With increased email frequency, every metric goes down except one: revenue per subscriber. @DelaQuist #EEC13.



Chris Frasier ‏@steelhull
On average, a smartphone user checks their phone 150 times a day. #eec13



Manny Ju ‏@mannyju
@VirginAmerica DECREASED email frequency and was still very effective. Who woulda thunk? #eec13



Erika Westphal ‏@EmailErika
20% of people leave their mobile phone at home? #EEC13



Ryan Phelan ‏@ryanpphelan
80% of all blog traffic comes from a first time visitor @swerdtoyourmom @chrisbaggott #eec13



Len Shneyder ‏@LenShneyder
#eec13 email is most measurable followed by seo and then display advertising.



Len Shneyder ‏@LenShneyder
#eec13 #emailmarketing ROI is bananas according to Luanne Calvert of @VirginAmerica besides leveraging the brand it's highly measurable.



Kevin Rehberg ‏@KevinRehberg
As offer rates increase past 25%, open rates actually decrease by as much as 15% #EEC13



Mitch Lapides ‏@MitchLapides
@ryanphelan says you should be getting 30% of your revenue from trigger emails #EEC13



Erika Westphal ‏@EmailErika
There are about 16-18 types of transactional email. 20% can be used for promotional such as NLP info. Put exclusions at the bottom. #EEC13



Mitch Lapides ‏@MitchLapides
@ryanphelan notes transactional emails average 60% + open rate and can be large revenue source #EEC13



Kate Blom ‏@kateblom
#eec13 80% of all web content is user generated



John Caldwell ‏@jacaldwell
outlook users clicking at about 1/3 rate of mobile, outlook users tend to be older & business says @davehendricks #eec13



HighRoad Solution ‏@HighRoadsol
Stat from #eec13 session,61% of mobile email opens revert to desktop due to negative post click experiences. Only 10% of tablet users revert



Manny Ju ‏@mannyju
27pct opens on iOS devices for target audience of 50-60yr old women.- Lisa Papageras >Wow! Who woulda thunk? #MobileEmail is here! #eec13



Manny Ju ‏@mannyju
#mobilemarketing spend $4.1B in 2012. Up 180pct. -Jonathan Margulies. #eec13



Manny Ju ‏@mannyju
93pct retail sales still offline. -Winterberry Grp >Huge oppty for #email and #mobilemarketing strategies to drive in-store sales #eec13



Len Shneyder ‏@LenShneyder
2.7 Zeta bytes will be used by #marketers this year! That's a number with 21 zeroes. #bigdata #epic #email #eec13 via @StephanieSAM



Mitch Lapides ‏@MitchLapides
Best subject line from Obama campaign led to $2.7 mill. vs worst one that would have delivered only $400k-value of testing #eec13



BlueHornet ‏@bluehornetemail
Email marketing will drive nearly a quarter of buyers back again #EEC13



Erika Westphal ‏@EmailErika
LTV initiatives - increase click 12 to 23%. Multiply results for single donor gifts. Adopt a subscriber acquisition program. #EEC13



Kate Blom ‏@kateblom
70% of consumers delete an email if it doesn't look good on their mobile device. #eec13



Leah Averre ‏@Averrela
Pay attention to your email marketing, A third of customers will stop engaging with your brand if they had a bad email experience #eec13



stephenguerra ‏@stephenguerra
@emailrocks 74% women and 62% men with Android phones use the Gmail client rather then their phone's native client. #eec13



Leah Averre ‏@Averrela
Average email complaint rate is .17%. So if you're above that revisit how you're setting customer expectations #eec13



Ryan Phelan ‏@ryanpphelan
200B emails are sent every day #eec13


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