Saturday, October 11, 2014
Worth Repeating: Jennifer Golbeck @jengolbeck
The Curly Fry Conundrum: Why social media "likes" say more than you might think: Do you like curly fries? Have you Liked them on Facebook? Watch this talk to find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares. More on TED.com...
Why I Posted This: Data is fascinating. Simple behavioral data (you visited this page, you put this item in your cart, therefore we'll recommend these items and send you this abandoned cart reminder) is just the tip of the iceberg. Even Target knowing you're pregnant before you've told anyone is just the start. All of the sudden through aggregation and patterns, information exists from data clues you provided. And in some cases, it can be wrong and in other cases, it's right on. What we say and do online (or don't do and don't say) starts to define who we are. Not who we really are, but who the interconnected world of computers that determine what you can buy, what your credit or insurance risk, etc., is. Fascinating and scary.
(Why haven't I posted these in awhile? I've been busy and distracted. I'm way behind on the list of TED Talks I want to watch.)