Tuesday, March 29, 2016

How Not to Cold Call

Got this gem this morning...
"I'm trying to reach the person who manages [your company]'s SEM / Paid Search. I have several contacts on file but was hoping you could point me in the right direction so I can spare your colleagues' inboxes from similar emails in the future."
So... if I tell you who to specifically pester, you promise not to pester all my co-workers the way you're currently pestering me? What made me the lucky winner, or do you tell everyone they're getting your special attention?

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