Wednesday, July 08, 2015

#upgraded @pandora_radio - Share Email

I love Pandora.  I've been a listener for years.  I'd probably pay for a membership if I weren't scared I'd doom them.  It wasn't too long after I finally subscribed to LAUNCHcast (aka Yahoo! Music) that they closed that offering.

I heard a song the other day that I liked.  Lazy that I am, I just shared it with myself instead of writing it down.  Here's the email I got:

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Yep, that's it. Just some text.  The second line was the text I wrote in.   It could be so much better.

So, unsolicited, I took it upon myself to redesign the email.  Call it free consulting, or just a chance to be creative.

click to enlarge

Features of my revised email:

  • Stronger Pandora branding
  • A chance to connect with the person who sent you the song in the first place (their name is a link to their profile - that also lets you see what Pandora's all about)
  • A clearer delineation between what came from Pandora's servers and what is user-generated-content -- black text in a white box -- helpful if the "friend" spams you or is in some other way abusive
  • More content about the song.  Unfortunately, Pandora's licenses prevent On-Demand streaming, so you can't actually listen to the exact song you've clicked in to, but you can create a station of similar music (and eventually hear it) as well as other activities related to the song. This part of the email is a screen-grab from their existing profile for the song (the other option for sharing is a station) and shows you some of the power in Pandora's genome project and gives you additonal song choices)
  • A more complete footer - information about Pandora to make it more CAN-SPAM compliant as well as additional important options missing from the previous version (the ability to report someone for using Pandora to send spam as well as the ability to block all future sharing if you just really hate music)
To be honest, this is a pretty basic Photoshop edit.  I didn't spend a lot of time thinking about responsive design, but their website and their emails are already designed to look good no matter the screen size, so by leveraging their existing design language for my proposed redesign, it probably would work without too much trouble.  (It's definitely wider than I would do if I were building it from scratch.)

(I was inspired by the person who redesigned the Twitter emails a few years ago - Twitter adopted their designs or took note of their suggestions.  Sadly, I can't find the post now.)

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