My Reading List for 2007 and beyond

02/12/2007 -- I've decided to continue updating this post with new books as I discover them instead of having multiple lists.

One thing I want to continue this next year is lots of reading. I've rediscovered it and I'm learning so much. Hopefully I can someday apply some of the stuff I'm learning to my career. I can't see how yet, but hopefully I'm learning and retaining information. Thanks to Jeff Jones and Mark Howell who loaned me books while I was at Lake that restoked my passion for reading.

A great quote from Dan and Chip Heath in Inc. magazine, talking about their new book "Made to Stick:"

The great cruelty is that the smarter you get about something, the harder it is to share what you know. This is the problem we all have with doctors, lawyers, and accountants. We all know that they know what they're talking about. But we've all had that experience of sitting in a lawyer's office and not understanding what they're saying because they're forgetting that you don't know what they know. It's the same with a 10-year-old trying to show you how to play a video game. The child can't fathom the scope of your ignorance.

This is my planned reading list. Every day I find a new book to add to this list. Unless they're a series, I'm reading them in the order that they become available from the library. I've cut back and am not buying books myself at the moment, though if I get through all the ones available from the library I guess I'll be forced to head to Barnes and Noble. My list comes from other books I read, things people recommend and from recommendations or mentions in Inc., Fast Company, Entertainment Weekly or Reader's Digest.

— A —

• Completed: All Marketers Are Liars


• The Answer to How is Yes (Peter Block)


• Authenticity: What Consumers Really Want

— B —

• Becoming a Healthy Disclipe [added 09/09/07]
  
• The Big Moo (Seth Godin)


• Blue Ocean Strategy (W.Kim, R.Mauborgne)


• Bobos in Paradise (David Brooks)


• A Brand New World (Scott Bedbury, Stephen Fenichell)

— C —

• Citizen Marketers: When People Are The Message

— D —

• Democratizing Innovation (Eric Von Hippel)


• Completed: Disney War (Stewart)

— E —

• The Effective Executive (Peter Drucker)


• End of Story (Peter Abrahams)


• Completed: The Experience Economy (Pine, Gilmore)

— F —

• Fast Company's Greatest Hits (Vamos, Lidsky)


• Faith Begins at Home [added 09/09/07]
  
• First, Break All the Rules (Marcus Buckingham, Donald O. Clifton)


• The Future of Competition (C.K. Prahalad, Venkat Ramaswamy)

— G —

• Completed: Getting Things Done: The Art of Stress-Free Productivity (Allen)


• Completed: Good to Great and the Social Sectors


• Growing Pains (Eric G. Flamholtz, Yvonne Randle)

— H —

• Hard Facts, Dangerous Half-Truths And Total Nonsense


• Completed: Harry Potter and the Deathly Boredoms (Rowling)


• How to be a Star at Work (Robert E. Kelley)


• HR from the Heart (Libby Sartain, Martha I. Finney)

— I —

• Influence: The Psychology of Persuasion (Robert Cialdini)


• The Innocent Man (John Grisham)


• The Innovator's Dilemna (Clayton M. Christensen)


• The Innovator's Solution (Clayton M. Christensen, Michael E. Raynor)

— J —

• The Joy of Fundraising (Terry Axelrod)

— K —

• Karaoke Capitalism - Daring to be Different in a Copycat World (Jonas Ridderstale, Kjell A. Nordstrom)

— L —

• The Leader Of The Future 2: Visions, Strategies, And Practices For The New Era (Frances Hesselbein, Marshall Goldsmith, Richard Beckhard)


• Leading the Revolution (Gary Hamel)


• Life 2.0 (Rich Karlgaard)


• The Lexus And The Olive Tree: Understanding Globalization (Thomas L. Friedman)


• Lovemarks: The Future Beyond Brands (Kevin Roberts)


• The Lovemarks Effect: Winning In The Consumer Revolution (Kevin Roberts)

— M —

• Made to Stick (Chip and Dan Heath)


• Manhunt (James L. Swanson)


• Completed: Mavericks at Work: Why the Most Original Minds in Business Win (Taylor/Lebarre)

— N —

• Narratives From The Crib (Katherine Nelson, Emily Oster)


• Completed: The Negotiator (Henderson)
  
• The New Capitalists (Davis/Lukomnik/Pitt-Watson)


• The New Pioneers (Thomas Petzinger, jr.)


• Completed: The Night Awakens
  
• The Night Gardener (George Pelecanos)

— O —

• Open Innovation (Henry Chesbrough)


• Currently Reading: The On-Time, On-Target Manager (Blanchard/Gottry)

— P —

• The Paradox of Choice (Barry Schwartz)


• The Perfect Thing: How the iPod Shuffles Commerce, Culture and Coolness (Steven Levy)


• Pour Your Heart Into It (Howard Schultz)


• Completed: Praise Habit: Finding God in Sunsets and Sushi (Crowder)


• Purple Cow (Seth Godin)


• Purpose: The Starting Point Of Great Companies

— Q —
— R —

• The Road (Cormac McCarthy)

— S —

• Sacred Marriage [added 09/09/07]
  
• Completed, with review: Sahara (Clive Cussler)


• The Secret River (Kate Grenville)


• See Brand From The Inside (Libby Sartain, Mark Schumann)


• Selling the Dream, (Guy Kawasaki)


• Shackleton's Way (Margot Morrell, Stephanie Capparell)


• Small Giants: Companies That Chose To Be Great Instead of Big (Bo Burlingham)


• The Strategy Paradox (Michael Raynor) [added 04/02/07]


• The Success of Open Source (Steven Weber)

— T —

• Team of Rivals (Doris Kearns Goodwin)


• The Ten Faces Of Innovation: Ideo's Strategies For Defeating The Devil's Advocate And Driving Creativity Throughout Your Organization
.

• Ten Rules For Strategic Innovators: From Idea To Execution (Vijay Govindarajan)


• Theodore Rex (Edmund Morris)


• Treasure Principle (Alcorn) [added 09/09/07]
  
• Turning The Future Into Revenue: What Business And Individuals Need To Know To Shape Their Futures.

— U —
— V —

• Visionarian(?) (Andrew Stanley) [added 09/09/07]

— W —

• Completed: Waiting for Your Cat to Bark? Persuading Customers When They Ignore Your Marketing (Eisenberg)


• The War For Talent (Ed Michaels, Helen Handfield-Jones, Beth Axelrod)


• Weird Ideas That Work (Robert I. Sutton)


• Completed: When God Whispers Your Name (Lucado)


• Completed: Why Johnny Can't Brand


• Completed: The Wisdom of Crowds (Surowiecki)


• Who Really Cares? The Surprising Truth About Compassionate Conservatism (Arthur Brooks)


• The World Is Flat [Updated And Expanded]: A Brief History Of The Twenty-First Century (Thomas L. Friedman)

— X —
— Y —

• Your Management Sucks (Mark Stevens)


• Completed: Your Marketing Sucks (Stevens)

— Z —

• Completed: Zig Zag [not recommended!]