When we were at Warner Bros., we used a program called Netgravity to serve all of our ads. Then DoubleClick bought it. We never oculd figure out which way we preferred to refer to them. We had dealt with them previously and they were always difficult to work with. Anyhow, recently hackers attacked DoubleClick and because so many sites use DoubleClick, it made a lot of sites inaccessible. Ha!
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