This msnbc.com article talks about how scientists are scanning brainwave activity while people are watching commercials to try to figure out how to exactly hit you so that you have to buy their product. Turning us into zombies, eh?
On an unrelated note, my wife observed someone putting on makeup during the morning drive in temporarily stopped traffic on the offramp when we were exiting. And she had an eye patch. So my wife's thought is "Oh, that's good. You have no depth perception and you're driving and putting on makeup." while I on the other hand am thinking "You have an eye patch. Why are you bothering with makeup?"